The above linked article suggests some starter books for those readers who aren’t normally into romances. I am not a big fan of this list, since most of these are way too “romancy” for my tastes. I agree with some of the comments though. Start with “chick lit” or sports romances. I really dislike the historical romances, and I don’t think they should be on this list at all. The suspense books are more along my tastes, and I could probably deal with the contemporary ones, but I feel there are better books out there to start with.
Jennifer Weiner has been interviewing and touring for her new book. The above linked article is an interview with her about killing off chick lit and about her 16th book, Mrs. Everything.